DRAFT — this whole page is placeholder copy for Leon to replace before launch. Bracketed text marks where real content goes.
Photo
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[Founder name]
[Role, e.g. Founder & Director]
Why Licet exists
[Why did you start Licet? What gap did you see in AHPRA/TGA compliance tooling for clinics — a specific incident, a frustration with existing options, something you saw go wrong in the industry?]
Background
Name[Full name]
Background[One or two lines on relevant professional background — clinical, marketing, regulatory, or business experience in this space]
Why IV therapy/wellness & cosmetic/aesthetic clinics
[Licet is scoped specifically to these two clinic types right now, not all of healthcare — tie the founder's own reasoning here back to the same honest-scope statement on the homepage: why start here, what's specific about this niche's advertising risk?]